Apply Search Engine Optimized Copywriting

Posted on November 19th, 2009 in 10 Steps to Success Internet business.

Search engine optimized copywriting is a technique of placing keywords and keyword phrases in visible text on Web pages to improve search engine rankings, without annoying the human reader. Search engines rank Web pages partly based on keywords found on the page.

Experienced Web copywriters can produce search engine optimized text which reads totally natural. SEO Consultants can optimize every given text for ranking purposes. Subjects to SEO copywriting are body text, titles, headlines, image descriptions and internal links. In non-competitive areas, SEO copywriting is half the effort to gain top rankings. However, applying SEO copywriting is not suitable for sales pitches and alike, where your wording must catch the reader and seduce her/him to buy.

Hire a SEO consultant to introduce you to SEO copywriting. Probably it makes even sense to pay for a few pages optimized for your major keywords. Once you’ve got the idea, it boils down to ‘use your keywords in TITLE, META and Hn tags, emphasized in the first paragraph and naturally spread over the whole body text’. Coaching is important to get SEO copywriting ‘in your blood’, no magics involved.

Don’t buy so called ‘free tips and tricks’ on optimal keyword density, number of words per page, paragraph length … ‘advice’ like that is either outdated or falls under Internet fairy tales. Both large and tiny pages do have their advantages, especially if you use tiny pages optimized for particular keywords to support large pages which are relevant to many search queries.

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