Install a Search Engine Friendly Content Management System (CMS)
Successful Web sites are rather large, and they are dynamic. Even if you’re an experienced Web designer, it’s a PITA to maintain a large site with standard Web design tools. You need a database driven content management system (CMS), which takes off all the technical hassles from publishing fresh content daily. Follow the links for detailed information on content management systems, here we’ll discuss just a few basics.
When you buy traffic, clean and search engine friendly coded pages do not matter. Even lousy cluttered HTML is suitable, as long as Web browsers can render it. On the other hand, if you’re keen on free and highly targeted search engine traffic, you must ensure that your CMS produces excellent HTML code which is (can be) optimized for top notch search engine rankings. The CMS must not make use of fancy scripting which gets executed client-sided, because search engine crawlers will not execute JavaScript and refuse to install the latest browser plug-ins.
Unfortunately, a search engine friendly CMS still is an oxymoron. Most content management systems were developed by geeks for publishers, no marketing staff involved. CMSs are all about fast and easy publishing on the Web. Indeed they are user friendly, but their user is the publisher, not the Web site visitor or the search engine crawler, which both show a nearly identical ’surfing bahavior’.
Because your investment in a CMS is one of the bigger expenses, you should hire a SEO consultant to evaluate the applicable software products fitting your budget. Most probably the SEO consultant can do the evaluation with regard to Web design requirements, performance and other technical aspects too. To get an idea of the sheer technical complexity of a CMS evaluation, read this article on search engine friendly Web site architectures. Your CMS must allow the SEO to tweak each and every line of code, and text content as well.
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